Roxy 2010/11 Catalog Collection Intros

White Group

Cold Stopping and Waterproof Worshipping

Introducing our own sweet twist on the miracle of GoreTex. The White Group features a smattering of the technically superb—all outfitted in 100-percent GoreTex for the most progressive waterproofness and breathability in the industry. Choose from three styled-out pieces built for braving the harshest elements on earth.

Black Group

Visionary Winter Vestments

Made for worshipping at the altar of winter, the Black Group is inspired by our über-stylish athletes and the technologies that their talents demand. It’s fashion fabrics taken to the truly technical, with a dash of street-savvy sophistication. Opulent colors offset sleek blacks and grays, while stretch fabrics allow fitted cuts to move with you. Keep an eye out for fetching signature pieces from teamriders Torah Bright, Kjersti Buaas, and Sarah Burke.

Silver Group

Statement-Making Staples

This season’s Silver Group is brimming with life force. Pick from a vibrant bouquet of the street inspired—featuring feminine pleats, poppy prints, and a bevy of button detailing. Our illustrious Kung Fu Satin is back in fresh new silhouettes. Plus, playful novelty pieces (like our ultra-dangerous motorcycle jacket!) blend with progressive weather protection for the perfect balance of fashion and function.

Greenprint

Brilliant By Nature

Featuring a sweet blend of style and earth-worshipping sensibilities, Greenprint is our environmentally-friendly line. We’ve created outerwear fabrics using 100-percent recycled PET plastic bottles and safe natural fibers like hemp to decrease the world’s waste and dependence on the pesticide-rich cotton crop. It’s sustainable done in style like only Roxy could do. Our commitment to the planet is more than just a passing interest—it’s a lifelong, company-wide connection to the natural environment that we live and play in.

Roxy Girl

Très Chic Meets Très Toasty

Sassy, discerning, and undeniably precocious—the next generation of snow lovers is a savvy bunch. Our Roxy Girl division reflects this with a radiant concoction of girl-specific styles and terrific take-downs from our women’s line. With a mixture of 5k and 10k weatherproofing technology, these little lasses will be as cozy as they are cute.

Teenie Wahine

Mega-Cozy In Miniature

There’s something irresistible about a tiny human bundled up for a blizzard, and our toddler/infant collection serves to seriously enhance the phenomenon. Choose from an adorable array of poppy prints, velvety-soft under layers, and fully insulated protection against the elements. New to the line is an insanely cute infant jumpsuit—outfitted with the same freeze-fighting technology that keeps its grownup counterparts so toasty.

Necessities

Layer It Up In Fabulous Fundamentals

Because a sensational ensemble starts at the core, we’ve extended our frost-fighting style right down to the baselayer. This season’s Roxy Necessities collection showcases a magnificent mélange of hoodies, tees, and tissue-soft underlayers. Create a cocoon of warmth in our exquisite printed softshell and embossed micro-polar fleece. Plus, keep an eye out for an ultra-fun reversible jacket and prints that match back to our outerwear collection. It’s time to style it up, from the outside in.

Accessories

Spectacular Down To The Details

A pair of precision goggles at the height of a whiteout, a vivid beanie on a drab, gray day—never underestimate the power of the perfect accessory. From pretty printed socks, belts, and bomber hats to Gore-Tex gloves and earflap beanies, we’ve perfected the art of accessorizing for the cold. Brand new this year is the dazzling Roxy Bright Edition goggle, featuring Swarovski crystal bejeweled straps and sleek metallic accents.

Roxy Bright Edition

Gold-Medal-Getting Style

Former and future Olympian, winner of multiple X-Games gold medals, and owner of a dazzling personal charm, Torah Bright is one of the most dynamic snowboarders on earth. We’ve tapped into her genius, and the result is the Roxy Bright Edition—a dazzling signature collection ranging from boards and bindings to goggles and outerwear. Working closely with our expert product designers, Torah infused her luxe aesthetics and girlish charm with the progressive performance demanded by her world-class skills. It’s nothing less than the best—for one of snowboarding’s best.

Fall 2009