Wrangell, Alaska. The pure Stikine River tumbles through expansive Northwestern forests. The looming glaciers cast shadows over clean, icy bays abundant with life. This region has a wildness and rugged beauty that few people will ever experience firsthand. But Wrangell Seafoods delivers a little shipment of this natural glory with every fresh, scrupulously handled and 100-percent wild catch. Instead of mass-producing and mass-marketing in the interest of mass profits, Wrangell Seafoods values quality and the open-minded honesty of the small community it’s based in. This, as well as the company’s devotion to delivering a pure, wild product and treating its workforce with the utmost respect, is what makes Wrangell Seafoods unequivocally unique. It’s time to start telling the world.

 

    Originally inhabited by the native Tlingit tribe, Wrangell was once home to one of the world’s most acute early cultures. The Tlingit enjoyed a rich connection to their beautiful surroundings and abundant resources, and today’s Wrangell residents continue to nurture this legacy by living off the land and in harmony with their surroundings. Everyone has a story here, and while the town might seem sleepy to outsiders, it’s full of people eager to share their experiences with anyone lending a curious ear. And of course, the expansive landscape surrounding Wrangell is nothing short of magnificent.

        Wrangell Seafoods has been an integral part of Wrangell’s tight-knit community since it was originally founded in 1956 and currently employees upwards of 200 of the small town’s residents. The company is dedicated to upholding the excellence of these great people by offering a unique open-door policy and bringing a true sense of family to its workforce.

 

Quality

        It’s an unarguable truth of the business world that an exceptional product deserves exceptional care. Wrangell Seafoods prides itself on meticulously handling each catch. The employees know that every piece of wild Alaskan seafood they handle—from the salmon of the Stikine River to herring, halibut, and even sea cucumbers—ends up on a customer’s plate. They go to great lengths to process, move, and store all fish with the utmost love and care in order to keep the meat in supreme condition.

        Of course, Wrangell Seafoods understands that the process of providing such excellent product goes beyond the confines of the company walls. By providing incentive to its fisherman through benefits for delivering products that have been treated well during and after the catch and educating each fisherman on proper handling and storage techniques, Wrangell can ensure the quality of its product every step of the way.

 

Wild

        Wrangell Seafoods stands out among its competitors by being 100-percent dedicated to catching only pure, wild Alaskan salmon—a product with numerous benefits in taste and in health. Wild salmon contains far more heart-healthy Omega-3 oils than their farmed counterparts, which live on an unnatural diet designed to grow the fish at an unnatural rate and are often dyed to mask the unappetizing pale coloration of the meat. Wrangell Salmon live in cold clean waters on a diet of natural wild krill and shrimp, resulting in a healthy fish rich in both color and taste.

 

Unity

 

Future

        The seafood market is on the cusp of dramatic change. More and more Americans are choosing a wild-caught product for its superior taste and nutrition, as well as its connection to the natural environment. With a longstanding devotion to delivering an exceptional wild product, Wrangell is already ahead of the competition and set to thrive in such a climate.

        By promoting to new outlets, including strategically partnering with restaurant buyers and frozen-meal developers, Wrangell can not only continue to flourish, but effectively seize its market, too. A tightly tuned brand with a clear, consistent message is crucial to the future of Wrangell Seafoods.